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The last couple of years, Travis Scott has become the most marketable artist in the world.

Hip Hop News | Trending Hip Hop Stories The last couple of years, Travis Scott has become the most marketable artist in the world. From having people line up at McDonalds to get a cheeseburger, to having grown men go crazy over a Hot Wheels car, and getting people to pay close to a thousand dollars resell for a pair of Jordans with his name on them, theres no doubt Travis influenced is unmatched. Travis was recently named AdWeeks Creative Visionary of the Year, and while the rapper is one of the best marketers in the game, he doesnt like the term. Visit streaming.thesource.com for more information I dont like words like branding and marketing, Travis said. I just wasnt ever really into it, you know? I guess Im a naturalist in that sense. Adweeks Creator Visionary Awards celebrate innovators who are leaving an indelible mark on the world with their groundbreaking social media work. Meet the 27 creatives who are redefining our culture, including Creator Visionary of the Year Read more