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Hip-hop superstar Travis Scott does his best work outside the box. The Houston hitmaker doesn't even embrace the words traditionally used to describe how he's m

Share Travis Scott Isnt One For Marketing + Branding Himself Grammy-nominated Travis Scott was recently named Adweeks Creator Visionary of the Year. In the magazines cover feature story on Scott, he says hes not even speaking the same language as those who would give him such an honor. I dont like words like branding and marketing. I just wasnt ever really into it, you know? I guess Im a naturalist in that sense. Im just more about putting out very cool things that inspire me and I hope one day inspire other people. Im trying to bring a utopian effect hoping to inspire the next person to just get creative or even just live their life in an aesthetically pleasing, vibed-out way. A post shared by Adweek (@adweek) Travis Scotts Astroworld Festival Is Back Travis Scotts long-awaited return of the Astroworld Festival is officially secured The hip-hop star has announced the mighty comeback of his jam-packed and music-filled Texas takeover. Texas-born, GRAMMY Award-nominated, and multi-platinum hip-hop artistTravisScottis proud to announce that his Astroworld Festival will officially return this coming fall on Friday, November 5 and Saturday, November 6 at NRG Park in Houston, Texas. The third annual music festival is expanding to two days this year due to overwhelming demand as well as rave reviews around the festivals incredibly curated lineup personally selected byScott, and an experience that fans have now come to expect from his one-of-a-kind music festival. Travis Scotts Astroworld Festival returns. Travis Scott Breaks New Records W/ CACTI In March 2021, Scott made history withhis CACTI alcoholic beverage. A spokesperson revealed CACTI had the highest rate of sale in a debut for any variety pack in Anheuser-Busch Seltzer history. Travis Scott predicted this would happen on Instagram several months ago, getting fans hyped up for the release, which has clearly been a hit. Not only that, the rep tells us Cacti broke into the top 5 seltzer category, with sales volume allegedly overtaking marketshare of seltzers from VIZZY, Coors and more. When it comes to first week sales, the rep tells us Cacti had a higher sales volume than White Claw Variety Pack No. 2 as well as seltzers from Coors and Mikes Hard in their first weeks combined. Thanking everyone for their support, Travis tells us, The reaction to the product has the team and I motivated to go even harder as we plan out whats next for the brand. We are just getting started. ( ) Travis Scotts CACTI Releases Merch Fans of the Texas rapper could enjoy his new CACTIbeverage brand without being 21 or older. The rap star released a line of merchandise to commemorate the companys first nationwide drop. Travis Scotts CACTI brand came out with a slew of clothing items and accessories including ice trays and coasters as well as hats, slides, and socks. Trav took to his social media pages to share the new drop with followers. Read more