The Weeknd will be using cryptocurrency to finance his upcoming After Hours Til Dawn Tour. The Canadian-born superstar singer has teamed up with Binance,
Share Binance will be the official sponsor of the tour and will be the first time that a global concert will integrate with Web3 technology. In collaboration with Binance, it will pair with the Earned It singers creative incubator, HXOUSE, which will produce exclusive NFTs and co-brand merchandise for the tour. The Weeknds XO Humanitarian Fund will also benefit from its partnership with the United Nations World Food Program. The fund will receive $2 million from Binance and five percent of the exclusive NFT sales. The tour will begin on July 8 in Toronto. The Weeknd Teams With Binance For The First Crypto-Powered World Tour Read more