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Travis Scott Named Most Influential Person For Youth Culture

hiphopdx August 12, 2021 Travis Scott 64

Travis Scott developed into Hip Hop's biggest brand in 2020 through numerous lucrative partnerships.

Forbes 30 Under 30 issue , Travis Scott reportedly raked in north of $100 million in 2020 through corporate partnerships and branded merchandise. The Houston hero kicked off the new trend of celebrity meals at McDonalds in 2020, which saw him take $5 million from McDonalds and another $15 million in Mickey Dees-branded merch sales . Other partnerships included deals with Mattel, Nike, Sony PlayStation and Fortnite. Scott also launched his own fragrance, CACTI hard seltzers and Cactus Farms cannabis. Read more