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The Weeknd is joined by his manager/XO Records CEO and Atlantic Records CEO in the $2 million investment in song creation company Songfinch.

Songfinchs website says, Every song we create is based on our customers personalized details, submissions, and preferences. Multiple elements are used to create your personalized song to make it the best it can be based on the request and the artist. Every song request is carefully reviewed by our Music Supervision team and assigned to the perfect artist to bring your song to life. In some instances components of songs such as instrumentals, lyrics, and melodies may be re-purposed by the same artist. If this does occur it is always done with extreme care and attention to detail in order to facilitate the best possible song for the customer. The Weeknd is no stranger to investing big bucks. For his Pepsi Super Bowl LV halftime show in February, he shelled out a reported $7 millionof his own money. Subscribe to DX Newsletter Get The Most Important Stories Of The Day Straight To Your Inbox Thank You! Thank You! Thank You! Youre Far Too Kind To complete the subscription process, please click the link in the email we just sent you. Joining Newsletter Read more