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Snoop Dogg has dropped out of the coffee business. The Gin and Juice hitmaker, 51, launched the premium coffee brand INDOxyz earlier this year, but has since backed away.

Snoop Dogg drops all ownership and stake in his Indonesian coffee company INDOxyz just a few months after its launch By Sonia Horon For Dailymail.Com Published: 19:28 EDT, 9 October 2023 | Updated: 19:55 EDT, 9 October 2023 e-mail View comments Snoop Dogg has dropped out of the coffee business. The Gin and Juice hitmaker, 51, launched the premium coffee brand INDOxyz earlier this year, with Indonesian businessman Michael Riady, but has since backed away from the brand, according to Page Six . The rapper - who recently partied with Ed Sheeran and Russell Crowe - reportedly exited after the brand's president, Elbert Song, informed the board of alleged issues with Riady’s management. The company went cold just two months after it launched, and Snoop's legal team reportedly investigated, with the musician leaving shortly thereafter. 'It took 16 days to do their investigation… Snoop and his team left the company, dropping all ownership and stake in the company… and they did not offer a reason,' a source told the publication. Short lived: Snoop Dogg has dropped his INDOxyz coffee brand, just a few months after its launch; Snoop pictured in 2019 Exit: The Gin and Juice hitmaker, 51, launched the premium coffee brand earlier this year, with Indonesian businessman Michael Riady Snoop, born Calvin Cordozar Broadus Jr., initially announced the venture with a splashy campaign that showed him as the face of the brand, which offered espresso martinis in a can. At the time of the launch he promised that the coffee brand was 'going to change the industry.' And the name of the coffee inspired by a lyric from his 1993 song, Gin and Juice. Song has also left the brand, telling Page Six: 'Working with Snoop and his incredible team on the launch of Indo was an amazing experience. I’m disappointed to see that journey end, but am excited to support a new venture, Flowin Coffee with female founder Tamie Tran.' Though Snoop has not officially commented on his exit, Riady reportedly claims the split is due to their disagreement over music. 'He's been saying Snoop left because they disagreed on music for marketing,' a source stated. It's not known whether Riady - who is the grandson of billionaire magnate Mochtar Riady - will continue to run the brand without Snoop. The brand currently offers a $5.99 cold brew, a $17.99 Sumatra Gayo blend, a $59.00 trucker hat as well as a tracksuit set for $999 and a hoodie for $149 on its online store. Management issues: He reportedly exited after the brand's president, Elbert Song, informed the board of alleged issues with Riady's management; Riady seen in an Instagram photo Done: The company went cold just two months after it launched, and Snoop's legal team reportedly investigated, with the rapper leaving shortly thereafter; Snoop pictured in 2011 Unknown: It's not known whether Riady will continue to run the brand without Snoop; The musician seen in 2023 Business mogul: The hip-hop icon has ventured into a number of different businesses over the years, including a cannabis-focused VC firm, a pet products company, and a breakfast cereal brand; seen in 2022 The hip-hop icon has ventured into a number of different businesses over the years, including a cannabis-focused VC firm, a pet products company, and a breakfast cereal brand. Aside from his businesses, Snoop has also been busy with his music career. In March he performed at the Rod Laver Arena in Melbourne, and later partied with Ed Sheeran, 32, and Russell Crowe, 58. Sheeran discussed the night while recently appearing on the Conan O’Brien Needs A Friend podcast, where he shared he got so stoned with the rapper that he lost his sense of sight. Share or comment on this article: Snoop Dogg drops all ownership and stake in his Indonesian coffee company INDOxyz just a few months after its launch e-mail Add comment Read more