Hot 21 Radio

LudacrisandFlo Millihave teamed up to help promote Googles latest 'Buying All Black' campaign, which is now in its third year.

campaign . The initiative, which is now in its third year, launched on Friday (November 18) as a remix of the day-after-Thanksgiving shopping extravaganza, transforming Black Friday into an interactive shoppable experience. Directed by Charles Todd, the campaigns visual highlights over 70 Black-owned businesses and is accompanied by an original track from Luda featuring Flo Milli. You can check out the Buying All Black interactive visual below: Throughout my career, Ive been able to pursue many of my passions, but some of the work Im most proud of are my business ventures: Disturbing Tha Peace Records, Karmas World Entertainment, and The Ludacris Foundation, Ludacris wrote in a blog post about the partnership. Ive always understood the importance of Black-owned businesses and the impact they make on their communities, and Im proud to support them. Black-owned Friday is an initiative created by Google in partnership with the U.S. Black Chambers, Inc. to celebrate and support Black-owned businesses. They do this by turning Black Friday into Black-owned Friday. Now in its third year, Im getting involved to encourage everyone to shop Black-owned. He continued: This year were bringing those choices to life with an interactive music video that takes you through a day in the world of Black-owned businesses. The video is shoppable and features me, Flo Milli, business owners, and more than 100 products from more than 70 Black-owned businesses. You can decide where we go next by selecting different Google searches for Black-owned businesses check it out and choose your journey at Read more