Hot 21 Radio

Lil Durk is on top of the world at the moment as one of the most popular rappers in the game today and now he's collaborating with Beats By Dre headphones.

Lil Durk is continuing his explosive run in 2021 with a new brand collaboration. The Chicago rapper is teaming up with Beats By Dre headphonesfor a new campaign involving fashion company A Cold Wall* On Monday (October 11), Durkio and Beats announced the collaboration with a video showing The Voice rapper modeling the new headphones and various pieces of clothing from the luxury line. The Beats Studio3 Wireless headphones come in an ACW concrete colorway, which has a slate-and-chalk palette. The ACW logo is printed on the sidearms, inner arm, and case. The pair of headphones will also come in recycled wood fiber-crafted packaging. Building a literal link between environment, inspiration, material, and function enabled us to project shared, hyper-local, hyper-global influences as a keystone for a universal community, said ACW founder Samuel Ross in a statement. By this, I mean through the cinematography, the shifting of environments and locationthe catalyst of music playing a major role in transporting a listener, or transforming a physical environment. View this post on Instagram A post shared by Beats by Dre (@beatsbydre) The Beats Studio3 Wireless x A-Cold-Wall* will have a limited edition release and will go for $350. A-Cold-Wall* will be selling the headphones first on October 15, then will see a wider launch three days later through Apple, SSENSE, Saks Fifth Avenue, NOTRE, NTWRK, END Clothing, and Selfridges. Read more