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The signs of hip-hop’s influence are now everywhere from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands like Dr. Dre’s Beats headphones and retail mainstays like Diddy’s Sean John and the Rocawear line started by Jay-Z. Companies at first balked at partnering with hip-hop acts because they felt that the genre that appealed to Black and brown teens and young adults didn't align with their brands (AP Photo/Christophe Ena, file) NEW YORK (AP) — The signs of hip-hop’s influence are everywhere — from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands like Dr. Dre’s Beats headphones and retail mainstays like Diddy’s Sean John and Jay-Z’s Rocawear.

How hip-hop went from being shunned by big business to multimillion-dollar collabs | 2023-08-10 00:10:39 Read more