Hot 21 Radio

Cardi B is a star in her own right so when she linked up with Playboy as their new creative director in residence, big things were going to happen.

Playboy magazine in 2021 and their partnership has proved to be fruitful. Earlier this month, Playboys parent company, PLBY Group, announced the Bronx superstar is responsible for helping the iconic magazines revenue skyrocket. According to a press release Playboys year-over-year revenue has grown 63 percent and is now $69.4 million. The PLBY Groups direct-to-consumer revenue also increased at 125 percent year-over-year to $49.6 million. Our strong first quarter with 63% year-over-year growth, robust demand for our iconic brand and consumer products, and continued progress on our digital roadmap for Centerfold, are coming together into one cohesive Playboy ecosystem creating a flywheel driving long-term growth, Ben Kohn, PLBY Groups CEO, said in the press release. With Playboys massive global reach and Centerfold as a valuable engine for organic customer acquisition, we believe we can drive significant growth across PLBY Groups product offerings. View this post on Instagram A post shared by Rap by RAPTV (@rap) Cardi B was announced as Playboys first-ever Creative Director in Residence in December 2021. Shes also one of the co-founders of the magazines new Centerfold platform which is designed to help creators freely express themselves and feel comfortable showing their creativity and embracing their sexuality. Her inclusion brought a wave of people onto the platform and helped the brand bring in the numbers. Read more